Nashville IT Services


Brand Alignment & Identity Project

Vignette is a Brentwood, TN boutique brand producing furnishing, apparel, and gifts with a rustic, natural, antique, and vintage items. The items, quite simply, tell a story. In order to make sure that story was the best it could be, we needed to take a top-down look at their entire digital footprint.

Our team performed a discovery and digital brand audit of Vignette’s website, social media accounts, and Google Analytics with a client-specific competitor analysis and applicable case studies.

We examined the collection of data from the discovery process in order to identify opportunities based on Vignette’s goals and were able to translate our research into a valuable brand book, and a new logo for our client.


Fashion & Style