Nashville Web Design | Programming | IT |


Connecting with a fanbase of millions

Being in Nashville, TN (a.k.a. Music City), we have the opportunity to work with various groups across the music industry. When Reba McEntire’s folks came to us for the first time – a few years back, we realized that hers was no ordinary artist site. With a career as broad and vast as hers, she’s really become a brand.

We originally created three sites – to help tell her story and quantify her accomplishments (the musician, the actor, the author) and connect her with the people who mean the most – her fans.

We ended up designing and building three separate websites for her, including (a full e-commerce site) showcasing her fashion products and consumer home goods, and RebaNet – a complimentary fan club membership portal for exclusive digital content. We were honored when the Starstruck Entertainment folks came back to us for a full redesign of all three sites in 2012.

We fully redesigned both the front end of, (E-Commerce), and RebaNet. Cabedge handled the front end design and usability, and Atiba re-coded the entire backend of all sites in Python (django CMS) and WordPress ( blog).

The web design portion of this project was challenging in that we had to redesign a site that was beloved by millions of fans. The problem for our client was that they were trying to reposition Reba from being a recording artist first, to an actress representing a mother primarily. To do this, we were provided with assets that represented her new TV series on ABC – Malibu Country.

We did so for both and the former simultaneously as part of the same project – delivering at a high level on fan club-based promotional content on one hand, and e-commerce business, user experience and functionality on the other.

We redesigned and refurbished a very complex fan club portal. With care, we underwent a process to deliver password protected exclusive content at a high level for Reba and her fans.