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First Farmers & Merchants Bank

Google AdWords Management

Atiba has helped plenty of local and small banks and First Farmers and Merchants Bank was another success story. With 19 offices in eight Middle Tennessee counties, First Farmers is one of the oldest community banks headquartered in Tennessee.

Wheelhouse Marketing Advisors, a marketing division of Atiba, was contacted to help First Farmers and Merchants Bank with Search Engine Marketing (SEM).

Much like other banks, First Farmers’ wanted to raise brand awareness in the Middle Tennessee area, specifically in Davidson County where the bank had opened its first Nashville branch location. In a growing Nashville with plenty of newcomers looking for a new bank, it certainly was a tall challenge.

Wheelhouse helped First Farmers achieve that goal by developing a Google AdWords Search and Display campaign that focused on increasing impressions. The goal was to target people looking for a bank and those looking to change banks as well.  Through keyword targeting and diligent ad copy review, First Farmers’ began to plant their digital footprint.

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