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First Farmers & Merchants Bank

Google AdWords Management

Wheelhouse Marketing Advisors, a marketing division of Atiba, was contacted to help First Farmers and Merchants Bank with Search Engine Marketing (SEM). First Farmers’ goal was to raise their product/brand awareness in Middle Tennessee, specifically in Davidson County where the bank had opened its first Nashville branch location. Wheelhouse helped First Farmers achieve that goal by developing a Google AdWords Search and Display campaign that focused on increasing impressions. With 19 offices in eight Middle Tennessee counties, First Farmers is one of the oldest community banks headquartered in Tennessee.