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Williamson County Chamber

Chamber of Commerce Internet Marketing

Wheelhouse Marketing Advisors, a marketing division of Atiba, was engaged to help re-brand the Williamson County Chamber. Williamson County, just south of Nashville, made the decision to merge three Chambers, Brentwood, Cool Springs, and Franklin, to create a singular, cohesive and contemporary brand identity. They wanted the new brand to reflect both the city’s burgeoning business environment and contemporary lifestyle options.

Wheelhouse conducted exhaustive research, which included interviewing Chamber members, studying the county’s history and analyzing similar Chamber groups throughout the country. Wheelhouse proposed renaming the Chamber the “Williamson Chamber” with the brand name “Williamson, Inc.” — reflecting the county’s recent push for business growth. The tagline — “Where Growth is the Point” — highlighted professional and personal growth for members.

Economic and Community Development