Nashville Web Design | Programming | IT |

FNB Bank

Campaign Development

Wheelhouse Marketing Advisors, a marketing division of Atiba, was contacted to help FNB Bank create a dynamic Home Equity Line of Credit campaign. This campaign development included newspaper print ads, SEM-Google AdWords search and display campaigns, and Point-of-Sale elements. FNB bank’s goal was to raise awareness of their product within their community and to also reach outlying areas they had not targeted in the past.

Wheelhouse helped FNB Bank reach that goal by developing a campaign that balanced both digital and print media where the website acts as a central hub. Wheelhouse then tracked interactions through Google Analytics and AdWords. within the first two weeks web traffic increased by  56%.