What is UI and UX Design?
UI and UX are two terms that go hand-in-hand and are both equally important, but the two terms are often conflated. In the most basic terms, UI designers determine how a user interface will look while UX designers determine how it will function.
User Interface design (UI) is the graphical layout of an application. UI design is about defining what the technology will visually look like. UI designers are tasked with making the website, app, or software aesthetically appealing through the use of colors, fonts, images, buttons, videos, and more. They translate any overall brand guidelines into interactive tech.
User experience (UX) design is about engineering the way end-users interact with and move through a software, mobile app, or another piece of technology. For a website, this might look like mapping out the path for users to perform common functions and engineering the elements to create the optimal user journey.