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AI

AI as Startup Co-Founder: Reality vs. Hype

AI as startup co-founder means leveraging AI to enhance business operations. Explore the reality vs. hype with insights from Nashville experts.
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“We couldn’t be happier with the support and services that Atiba has provided us this past year. Their team is prompt, knowledgeable, and flexible. I look forward to working with Atiba again in the future.”

– COO Mike Mitchell, Loveless Cafe

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Latest Articles

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Atiba News

How Do You Explain Your Job to Your Parents or Grandparents?

Last Updated: March 30, 2026 Tech jobs aren’t always the most straightforward. Explaining them to other techies can even be a challenge. Parents, grandparents, siblings…all love us dearly and just want to learn more about us so questions are natural. ...
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Atiba News

Want to grow your business? Think ‘versions’

Last Updated: March 30, 2026 By Atiba Founder & CEO, JJ Rosen; This article originally appeared in The Tennessean “Bill Gates is a very rich man today … and do you want to know why? The answer is one word: versions.” ...
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Business

How can tech companies compete with DIY trend? Complex skillsets are key

Last Updated: March 30, 2026 By Atiba Founder & CEO, JJ Rosen; This article originally appeared in The Tennessean The idea of giving myself a haircut had never crossed my mind. Since I was a kid, my hairstyle has always been ...
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Nashville Traffic
Atiba News

Let’s make less traffic part of the new normal for Nashville

Last Updated: March 30, 2026 By Atiba Founder & CEO, JJ Rosen; This article originally appeared in The Tennessean Remember when the biggest problem our city had was what to do about all the traffic? Those were the days.  Families were ...
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Pickleball
Atiba News

3 ways the ‘pickleball strategy’ can help you win in business

Last Updated: March 30, 2026 By Atiba Founder & CEO, JJ Rosen; This article originally appeared in The Tennessean Walking onto the court, ready for battle, I could feel my competitive juices starting to flow.  It had been 11 months of ...
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Zoom Call
Atiba News

Suffering from Zoom fatigue? Here are some strategies to help manage it

Last Updated: March 30, 2026 By Atiba Founder & CEO, JJ Rosen; This article originally appeared in The Tennessean In normal times, staring at yourself all day would be a weird thing to do. But that’s what I’ve been doing. Over ...
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Tech Rage
Atiba News

When ‘tech rage’ threatens, here are 6 ways to keep your cool

Last Updated: March 30, 2026 By JJ Rosen, Atiba Founder & CEO. This article originally appeared in The Tennessean.  Frustration has set in. After nearly a year of pandemic-life, it’s understandable why anyone would be at their wits’ end.  Trapped ...
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core web vitals
Web Design

Google’s Core Web Vitals: What are They and Why Are They Important

Last Updated: March 30, 2026 It’s quite common for Google to tweak and change the factors it uses to rank a website. How do they do about determining which website is on top? When it comes to ranking a website, ...
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why server management is important
Atiba News

Why Server Management is Critical for Your Business

Last Updated: March 30, 2026 As sleek and attractive as tech has become over the years, it’s easy to forget that the backbone of almost all systems, networks, and business IT are non-descript server boxes, humming away on a shelf ...
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Web Design

5 Things to Know about User and Customer Experience

Last Updated: March 30, 2026 Customer experience and user experience are hot buzzwords these days. And there’s a good reason for it. 20 years ago there were fewer ways to interact with a business. You might see an ad on ...
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Network Services

The Top 7 Email Hosting Services that Aren’t Google

Last Updated: March 30, 2026 It’s almost impossible to use the internet without using something that’s based on Google. The world’s most popular internet browser? Google Chrome. The world’s most used search engine? Google. The world’s most used navigation system? ...
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