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What is the Best B2B eCommerce Platform?

best b2b ecommerce platforms

When it comes to eCommerce, there are countless factors to consider but one of the most important is which platform will be best for your business. In order to have a successful business, you need to make sure you have the right B2B eCommerce platform.

Last year, global B2B eCommerce grew by almost 20% which represented over $10.3 trillion dollars in sales. That means there is a ton of potential for your business but also a ton of competition. You want to stick out to your B2B customers, but how do you do that? What platform gives you the best chance for eCommerce personalization?

But there are plenty of options out there when it comes to choosing the ideal platform, where do you even start? How can you make sure that you’re choosing the best path for your business? Switching platforms is both costly and difficult so when you make your decision, you’re going to want to stick with it.

Let’s run through some of the platforms that you should be checking out, as well as their pros and cons.

Magento

magento ecommerce

We’ve talked about how Magento can help grow your eCommerce business and it makes our list without even a second thought.

Magento is a fantastic open-source B2B eCommerce platform and can work for almost any kind of business out there. We love Magento because in the topsy-turvy world of eCommerce, it provides a sense of customization and easy startup that puts users at ease.

There are some great features, like a flexible shopping cart system, total control over your website’s look, and functional selling options.

Plus, Magento was designed with businesses in mind. While there is plenty of overlap in the Venn diagram of B2B and B2C, Magento’s features were definitely designed to handle a business’s needs. That is also one of its downsides, however.

In order to make proper use of Magento, you need to have an experienced coder with you and the bandwidth to be able to take advantage of all the features.

Pros and Cons

Pros:

  • Incredibly flexible, unique options
  • Made for businesses
  • Scalable for big and small businesses alike

Cons:

  • Needs experienced developers to take full advantage
  • A dedicated server is needed to properly host
  • Is a bit more expensive than others

Shopify

shopify ecommerce

It’s almost impossible to talk about eCommerce without mentioning Shopify. In fact, the snowboard store turned eCommerce-giant has recently teamed up with Walmart in order to go toe-to-toe with Amazon.

If you’ve got a small business, you might be thinking you’re not a big enough fish for the likes of Shopify. Many people consider using Shopify for their eCommerce platform like people use WordPress for their blogging platform.

So what makes Shopify so great?

For one, it’s quite user-friendly and doesn’t require a lot of knowledge to set up. It’s got a low start-up cost and the interface won’t have you frustrated. There are also plenty of free themes you can take advantage of to give your site the best look possible.

Shopify’s simplicity is also one of its shortcomings. In making a user-friendly platform, you won’t find the extensive customization you might find with other platforms. Its content marketing features are also noticeably weak.

Pros and Cons

Pros:

  • Simple to use
  • Affordable pricing
  • Plenty of free plugins, themes, and apps to improve your website

Cons:

  • Customization can be limited and cumbersome at times
  • Basic content marketing
  • Lacks multi-language capabilities

 

WooCommerce

woocommerce ecommerce

If you’re a WordPress fan and comfortable with that platform, then WooCommerce might be the right call for you. WordPress already powers around 30% of the entire internet (including us here at Atiba!) and is also responsible for about 40% of eCommerce sites around the world. So, if you’ve got WordPress experience, then you’ll be quite happy with what WooCommerce has to offer.

What makes WooCommerce as a solid B2B eCommerce platform?

When it comes to the list of pros, it shares a lot of similarities with what WordPress is already doing well. It is incredibly easy to use, launch, and there are countless themes and plugins to check out. There are also tons of performance and SEO tools that come built-in so you can make sure your eCommerce site is ready for the World Wide Web.

Plus, as your business grows and evolves it’s quite easy to expand your site as well. It’s quite scalable.

Pros and Cons

Pros:

  • Seamless integration with WordPress
  • 100’s of themes, plugins, and add-ons
  • SEO and performance tools

Cons:

  • Number of plugins can be overwhelming
  • Developer knowledge is needed to take full advantage
  • Limited customer support despite large community

Oracle NetSuite

netsuite ecommerce

Oracle isn’t a name that jumps at you when it comes to other B2B eCommerce platforms, but that doesn’t mean it isn’t worth a look.

This cloud-based platform is ideal for businesses that have a storefront and various online stores. The multichannel capabilities are perfect for those looking to sell across different avenues and make the most of their business opportunities. It also has multi-country support if your business spans the globe.

NetSuite can be fully integrated with ERP and CRM technologies, making it easy to sync with other tools in order to save you both time and money when it comes to launching your site.

Unfortunately, NetSuite does have a steep learning curve when it comes to the initial stages. You will need an experienced developer or consultant to get you moving down the right track.

Pros and Cons

Pros:

  • Global support for businesses that operate around the world
  • Multi-channel selling
  • Seamless integration with other technologies

Cons:

  • Steady price increases over the last few years
  • Limited support for some customers
  • Limited customization options

OpenCart

opencart ecommerce

Last on our list is another popular platform for the eCommerce world. OpenCart is a free and open-source software that comes with a number of powerful and useful tools to make the most of your online presence. OpenCart has been around for a while and they continue to make strides, most notably with their extension “OpenCart B2B marketplace”. This extension has made it much easier for B2B users.

OpenCart is also a multi-channel marketplace that will allow your business to access services across the web for easy and optimal wholesale selling. The platform is easy to update, extremely user-friendly and will help you set up a basic store even if you have little to no experience.

Of course, in order to take full advantage of the platform and all its features you’ll have to bring in an experienced developer or coder to help maximize your site’s opportunities. When it comes to payment and checkout, OpenCart has shown to be a bit limited as well.

Pros and Cons

Pros:

  • Easy to set up and use, ideal for beginners
  • Simple metrics and reporting documents
  • Built-in email templates make marketing easy

Cons:

  • While not universal, is known to be a bit buggy
  • Noticeably slower checkout process
  • Limited long-term features

What’s the best B2B eCommerce Platform For You?

As with just about anything in the tech world, the answer is often those two frustrating words “it depends.”

It really does depend on the size of your business, the global scope, and how much control you want over your website. In order to determine which is the best for you, we recommend writing down a list of things that matter most to you for your eCommerce platform.

Your list should include things like:

  • Speed
  • Customization
  • Security
  • Setup ease
  • Support
  • Price
  • Features
  • And more

While we can’t put those in order for you, we can make a recommendation on our favorites. It’s no secret that we are big WordPress fans and as a part of that, big WooCommerce fans. We believe its functionality and ease make it a great option for eCommerce businesses.

If you’d rather not go the WordPress route, we suggest taking a look at Magento. It’s perfect for both big and small businesses and can go with your business if it continues to grow.

So if you’re looking to start your eCommerce website or just need help, reach out to our eCommerce team to help you get set up with all the tools you need. We look forward to helping you!

 

 

 

6 Mistakes to Avoid With eCommerce Website Development

ecommerce-web-development

The COVID pandemic hit a number of industries hard. There were some industries, however, that were able to withstand the global upheaval. One of these was eCommerce.

For proof, we don’t have to look any further than Amazon. Amazon founder and CEO Jeff Bezos saw his net worth grow by $25 billion during the pandemic. They also hired around 75,000 workers in order to keep up with the demand.

Although the growth of a colossus enterprise such as Amazon isn’t exactly shocking, eCommerce growth tends to be a national trend. In fact, US eCommerce sales rose by 14.5% from the previous year. With so much attention in the industry, it’s only natural that interest in starting an eCommerce business has risen over the past year as well.

Check out this graph from Google Trends on “how to eCommerce” grew over the last 6 months.

ecommerce-growth

 

So, what does that mean? It means a lot of people are trying to break into the eCommerce world and if you’re one of them, how do you stand out?

One of the best ways to stand out from the crowd is by using sound eCommerce website development. Web development can be tough but necessary to keep visitors coming back to your website and increase sales over time. Web development plays a huge role.

When it comes to building the perfect eCommerce site, what web development mistakes do you need to look out for? Check out six things you should be aware of.

 

Consuming too Much Bandwidth

In today’s environment, people expect things ASAP and that’s never been more true than someone visiting a webpage. In fact, studies show that if your site or a page doesn’t load in three seconds, the user will bounce right off.

The average website is filled with high-quality images, banners, push notifications, and more. But if those items aren’t properly optimized, then your website will look like it’s trying to wade through mashed potatoes.

What are the processes and items you should be optimizing? For starters, you should:

  • Optimize all images, compress their file size so they load faster
  • Minify JavaScript and CSS. Too much on a page is going to slow it down
  • Lower the amount of HTTP requests

There are other things you can be doing, but it’s best to start off with those three. Not only will you have a fast-loading site, but you’ll also rank better in Google.

Speaking of ranking better in Google…

Underestimating the Importance of SEO

Get ready to see this little acronym everywhere when you start developing an eCommerce website. You might think that search engine optimization is all about on-page elements, such as content, title tags, meta descriptions, and more.

While those things are very important, there are plenty of other SEO aspects you should be concerned about.

On the web development side you have to ask yourself: is this site crawlable?

For a website to be crawlable, it needs to have a proper site structure, minimal redirects, proper canonical tags, no duplicate content, a sitemap, and much more. The easier you make it for Google to crawl your website, the more visibility you’re going to gain over time.

You can check how Google sees your website by making use of Google Search Console. It’s a free tool that can easily be connected to your site.

Ignoring Responsive Design

eocmmerce-responsive-design

Whenever you hear someone talk about web development, you’re almost guaranteed to hear them talk about responsive design. These two are the new peanut butter and jelly.

These days, the three devices people browse the internet on are: computers, mobile phones, and tablets (and iPod touches for those who were locked in a time capsule in 2008).

That means your website must be able to adapt to the various screens that people are using to browse the web. When it comes to building responsive websites, there are a number of proper practices and methods for doing so. WordPress will let you know if their themes are responsive or not.

However, even though you may be choosing a theme or design that says it’s responsive, there might be some more work to do on the development side to make it so. Oftentimes a theme or layout will look responsive but menus or other sections may not display properly, frustrating any visitors.

Being Browser Specific

Even though over 60% of web users have Chrome set as their primary browser, that doesn’t mean you should make your site Chrome-specific. Everyone has their favorite browser, but some of your users might be in that small percentage of people who still use Internet Explorer. If your website isn’t working properly for them, why would they stick around or ever come back?

It would be overkill to test out your website on every browser with every major change, but you need to be doing periodic checks in order to make sure your website is functional with each browser.

CSS is often a culprit in robbing you of all-browser functionality, so make sure you feel confident in your abilities if you jump into complex tasks.

Implementing Poor Web Security

ecommerce-web-security

“Identity theft is not a joke, Jim!” is just one of the many great quotes that Dwight Schrute had from The Office. But Dwight does have a point.

eCommerce websites with poor security can damage relationships with customers and torpedo your business efforts. When it comes to security, we often run into two words: authentication and authorization. What’s the difference?

Authentication is verifying the identity of a user and confirming who they are whereas authorization is giving said user access to a website, system, etc. More often than not, inexperienced eCommerce web developers will grant authorization without authentication.

Yikes.

In order to best protect users on your site, you need to implement proper security measures by using proper authentication and authorization methods. While the two words may be different, they must come together as one.

Sloppy Navigation

Above we mentioned some sound practices for making sure your website is crawlable by Google. Now we need to talk about how to make it easy for users. User interface and user experience will often fall onto the web design side. But you can make it easy for your web design team by thinking about navigation during the development process.

Plus, a crawlable website is much easier to navigate.

That means making easy-to-read menus, using simple structures, plainly distinctive categories, and a handy search function. The last thing you want to do is have visitors come to your site and be confused or frustrated while trying to navigate to a product page. Don’t count on users “figuring it out”. With thousands of other websites begging for their attention, they’ll just leave.

When it comes to eCommerce web development, there are plenty of mistakes that can be made. Some of them may be too complicated for those not fluent in web development. Here at Atiba, we have web development experts on hand to help you with any doubts. Make sure and reach out when you’re ready to take your eCommerce website to the next level.

 

 

 

Battle of the Clouds: AWS vs Azure

Atiba: Nashville’s AWS and Azure Consultants

Thinking about moving to the cloud?

The next step in determining which cloud to use.   Microsoft Azure, Amazon AWS, and Google Cloud are the main players.

As die hard computer nerds, our crew at Atiba likes them all!  All three provide similar services and all three have proven to be reliable and cost-effective.

So how do you choose?

Here’s a quick list of the factor we consider when determining which cloud to use for our clients:

  • If you are managing your own cloud, AWS is slightly easier to understand.
  • AWS can be slightly cheaper
  • Azure is great if you are heavily invested in Office365 and have any complexities our Active Directory
  • Azure AD is cheaper that AWS AD
  • DaaS / VDI is equal.   AWS was ahead until 2020…
  • Auto-scaling  is a great way to save $ on both
  • AWS RDS offers more options, but Azure’s integration for PowerBI is better
  • Google Cloud, not as popular but its a low cost way to backup cross-cloud
  • Azure has more built in account hardening tools for security

So both are great.   Contact Atiba at info@atiba.com for help deciding what’s best for your organization!

 

 

 

 

 

Overwhelmed by Software Development

Software Development – Where to Start?

One would not generally associate custom software development and healthcare but stay with me here …

Having previously spent 15 years in healthcare it’s been my observation that many people don’t know what to expect before (or after) they, or a loved one, experience a health event.  They may become overwhelmed, frustrated, and even apathetic when a health professional talks to them regarding a change.

Apprehension and/or decision paralysis seems to set in and they put off taking that next step even though it might really improve their quality of life.

It is easy to be in that same boat when it comes to understanding technology and moving forward with custom software or website that could significantly improve your business.

It is a goal of the fantastic Half Geek Half Human folks at Atiba to help demystify technology and be customer-centric.  If you are thinking about custom software development or design, but are inundated by the information out there … hopefully, this article can offer a new perspective.

An Illustration

Using a general healthcare example, let’s say a person is thinking about getting a knee replacement.  This process is not as simple as walking into the hospital and requesting the surgery, is it?  <Insert Laugh Here>

There is the progression of doctor visits beforehand – likely the general practitioner examines and recommends some exercises and maybe an anti-inflammatory medication.  Then, typically, comes a prescription for physical therapy or stronger pain medication.

Eventually, there is a referral for surgical intervention.  A couple of orthopedist visits are likely next to determine candidacy for a knee replacement and what type of procedure needs to be performed, etc.  Consulting with insurance to see what will be covered and which providers are in-network is also part of the process.

As the journey continues, the surgery is scheduled (hopefully there has been a case manager involved by this point).  A list of best practice recommendations is often provided for maximum results.  Some of these directions may include a list of exercises, medication instructions, pre-registration information, pre-op bathing instructions, etc.

Decisions such as transportation to and from the surgery, time off work, and aftercare plans for therapy must also be made.  The surgery hasn’t even happened yet and there has been so much “front-end” preparation already.

It’s the day of surgery and the “back-end” work begins…no one can really see what’s going on inside the knee except for the surgeon & the team doing the operation.  The possible risks were explained and signed off on beforehand; such as the risk of undergoing anesthesia, risk of infection, risk of defective replacement appliances, etc.

Then the procedure begins and there may or may not be complications along the way.  For example, what may have been planned to take 2 hours, maybe takes 5 hours because of an unforeseen complication.

After the operation, the incision is inspected, ice packs applied, and precautions are put in place to minimize the risk of infection.  Immediate and continuous physical therapy must ensure to get an adequate range of motion back in the knee.  Perpetual monitoring and modifications to treatment are essential, including adequate nutrition, constant quality assurance, medication adjustments, reapplying bandages, etc.  All these little tweaks can be time-consuming and seem exhausting, yet, are vital to the overall success of the operation.

How again does this tie into software development?

Most custom software development requires a lot of planning and follow-up that many people may not incorporate into the initial cost or time expectations.  As with medical procedures, it’s easy to get overwhelmed with the process and frustrated with unexpected complications.  Good communication, like in healthcare, is essential on both sides of the equation.  Expectations need to be made clear, however, maintaining flexibility is also important.

As a Case Manager in healthcare, a Project Manager can be helpful in navigating the unknown territory.  Project managers can aid in establishing the timeline, being a single point of contact, and keeping the project on target.  However, just like with the above-mentioned surgery, unforeseen complications, or “bugs” can surface and delay even the best-planned project.

The Process

Think back to the knee replacement example given above…custom software development/web design can loosely be broken down into two parts … front-end and back-end development.

Front-end work usually includes design content and coding skills that affect what the user sees and interacts with on a web application, it also includes developing what is known as UX/UI experience.  It is the work done that makes the interactable part of software development user friendly & efficient.

User interface know-how is combined with languages like CSS, HTML, JavaScript, XML based languages, Java, Objective C, and iQuery to name a few. Deciding a CMS (Content Management System) platform (examples: WordPress, Drupal, Joomla, Squarespace, or Magento to note a few) can be important if the data entered on the website needs to be pulled to a database.  Other programs like Photoshop and Adobe can also be utilized as well for front end work and design.

Back-end development involves making sure the web application can communicate with the server so that changes can be made in the desired database.  This involves making sure the code on the front end is supported and using additional programming languages (like PHP, Ruby, Python, ASP.net, C#, ColdFusion, Haskell, etc) on the back-end so information can be relayed to the servers and Database Management Systems.  Then when someone clicks on the website or is using the custom software program the information can be generated immediately when summoned for the user.

This construction takes time.

Continuous quality assurance and testing must be performed, either by the customer or the provider, but it must happen.  And just as the incision needs constant monitoring & cleaning so no infection sets in… the code will need frequent testing as “bugs” pop up and patching needs to occur for the program to be continually functional.  It will be an ongoing process that needs to occur over the lifespan of the code… (Which is why apps, programs, and operating systems need ongoing updates).

Software Development … The Take-Away

Yes, there are a lot of moving parts to technology, just as in healthcare.  As patients must trust doctors, hospitals, and healthcare teams, be assured that a project manager/software development team uses the best tools to create websites and custom software based on individual situations.

It can seem overwhelming, but just remember how to eat an elephant – one bite at a time.

Fortunately, the great folks here at Atiba can help get you started on the journey and walk you through every step of the way when it comes to custom software development and web applications!

Don’t put off improving and growing your business any longer!  Give us a call (615) 353-1921 or send an email to info@atiba.com

 

 

 

Drupal Basics from Nashville’s Drupal Developers

A quick Drupal overview from Nashville’s Drupal Developers…

Drupal is free software, written in PHP, which has a wide and active community of users and developers who collaborate together in its improvement and expansion. Drupal is designed to be the perfect content management solution for non-technical users who need both simplicity and flexibility. This is achieved with a modular approach to site construction.  Unlike other CMSs, Drupal is not a prefabricated toy truck, but rather a collection of wheels, windshields, axles, frames, etc., that a toy manufacturer can easily assemble.

Drupal can be described both as a content management system and as a content management environment: a unified system that strives to have the advantages of both, without its shortcomings. In this way, if someone is looking to create a news site, an online store, social networks, blog, wiki, or something totally different, it is all about finding the right combination of modules.

This extension is possible because it is a modular system with a very consistent architecture, which allows modules created by any developer to interact with the core of the system and modules created by other members of the community. With Drupal, it is possible to implement a wide variety of websites: a personal or professional blog, a corporate portal, a virtual store, a social network or virtual community, etc … Directed to those people, with technical training or not, who want to start in the creation of Web Portals with Drupal. It is also very useful for companies or professionals who want to create their professional or personal web portal without external dependencies.

Drupal is an open source program, with GNU / GPL license, written in PHP, developed and maintained by an active community of users. It stands out for the quality of its code and the pages generated the respect of web standards, and a special emphasis on the usability and consistency of the entire system. Online help: A robust online help system and help pages for the ‘core’ modules, both for users and administrators.

Open source: The Drupal source code is freely available under the terms of the GNU / GPL license. Unlike other systems of ‘blogs’ or proprietary content management, it is possible to extend or adapt Drupal according to the needs.

Modules: The Drupal community has contributed many modules that provide features such as ‘category page’, private messages, bookmarks, etc.

Personalization: A robust personalization environment is implemented in the core of Drupal. Both the content and the presentation can be individualized according to the preferences defined by the user.

Friendly URLs: Drupal uses the mod_rewrite of Apache to create URLs that are manageable by users and search engines

WordPress Vs. Drupal: What’s The Right Choice For Your Business?

overhead of docked boats with some empty slips

Drupal and WordPress are both excellent Content Management Systems (CMS) to use as a foundation for a business website. But there are differences. If you are looking to build a new business website, you might be wondering which platform is right for you.

man looking at his phoneWordPress started as a blogging platform and is a great choice for most basic websites that need robust content and navigation, need to look good, and might need to be updated by you or a non-technical team member at your company quickly and easily. Good examples are tourist attractions, law firms, non-profits, event websites like music festivals or a beauty and fashion website. Those are just a few examples. Most basic businesses that need a website to get information out about what you do should consider using WordPress.

Drupal is the platform to use if your website is going to do a lot of heavy lifting. If your site is going to be very complex with a lot of content, like an eCommerce marketplace with a million items (SKUs), Drupal is probably the choice for you.

Similarly, having individual users on your site can be a very complex management task, especially if the user base is expected to be large and will need to be sorted by many different data points for different functions.

A lot of enterprise projects use Drupal, like government and school websites, because you can program several different sites (for different departments) with different databases, but still use the same Drupal base code.

This is a simple explanation to get you started thinking in the right direction. If you’re unsure, talk to a company like Atiba, with experts on staff in both WordPress and Drupal, to find out the best way to build a site for your business.

It’s Getting Hot in Here… 3 Ways Heatmapping Can Improve Your Site Content

If you’ve never used a heatmapping tool (like the ones offered at CrazyEgg or HotJar) you’ll probably be surprised, and maybe a little overwhelmed, at the amount of insight you can glean. Being able to see and digest user behavior, whether it be how far the average user scrolls or where most clicks are happening on a particular page, can be invaluable in understanding the effectiveness of content placement or calls-to-action.

These tools typically display data in a few ways. Areas of a web page that get more activity, whether it be through user scrolling patterns or actual click behavior, will be colored to help visualize the activity. Orange and Red are typically used for areas with more activity. Blue and Black are for “colder” areas that garner less attention from users.

We typically utilize heatmapping tools before a client’s website redesign, mostly because they can offer insights that may be harder to detect from Google Analytics. But there are also other reasons why this can be an incredibly effective tool.

Here are a few ways that these tools can offer actionable insights of your web page:

Deciding on most effective placement of key calls-to-action

Seeing the scrolling patterns and click behavior of users is usually pretty eye-opening. It turns out, that call-to-action below the fold that you thought was beautifully written and incredibly intuitive? 90% of your users never see it. Understanding the placement of calls-to-action is just as important as how they are written and/or designed.

Ensuring the best possible user experience

We often find that our clients are surprised when they see where clicks are happening on their site. Things like images, addresses, and phone numbers are usually assumed by the average user to be clickable. Using imagery and higher value content pieces as gateways into a conversion funnel can help nudge your user toward the end goal you’ve setup. Seeing content pieces of a page (such as images or text) that are being frustratingly clicked on over and over that don’t link anywhere usually has the effective of jump-starting an audit of all page content.

Understanding the highest value referral sources

Though this information is available through Google Analytics, it can sometimes also be helpful to see the exact actions taken by users from a particular referral source. For instance, being able to visually map the users coming from Google as opposed to Bing, or your preferred paid marketing channel over organic traffic, as it relates to activities or clicks on a call-to-action can sometimes offer insights that are a little harder to deduce from looking at hard numbers or graphs in Google Analytics.

In summary, any tool that helps us gain actionable insight into user behavior for our clients is incredibly valuable to us. We’ve found that heatmapping tools can be an incredibly helpful resource in helping understand user behavior and assist our clients in making the necessary changes to raise conversions or meet marketing goals.

From New York to Nashville: Atiba Web Designer Jessica Hill

By Jessica Hill – Atiba Senior Web Designer

As a gal who was born and raised in NY, public transportation has always just been a part of my life. I grew up just outside of Manhattan, and I can’t tell you the number of times my mother would tell my sister and I to just take the train if we wanted to get somewhere. I have learned to read just about any bus or subway schedule you can imagine. I know which subway lines are the slowest. I know what a pain it is when you get on a express train or bus by accident and it flies right past your stop. I know what it’s like to fall asleep on the subway heading to Queens, but waking up at the Coney Island stop.

I have also found that many people I know will at some point ask me why I always carry a tote bag with me. My answer is “because I take the bus”. I often carry an umbrella, extra socks, some snacks, bandaids, things like that because I have learned it’s better to be prepared. I also use the tote bags if I have to stop at the grocery store or run errands on the way home. If you have ever had to carry a bunch of heavy plastic bags for more than a block, you will understand why tote bags are so awesome.

Because I had such easy access to public transportation , I never really drove much. I went to college in Philly where I would usually ride my bike, walk, take the train and then take the express bus back to the Port Authority in NY when I would go home to visit. So, again, I just never needed to drive.

When I came to Nashville, I noticed that public transportation was not as widely embraced. And I understand that. It can be a pain. You really have to plan your schedule around it. You have to be willing to wait. Sometimes it is horribly hot outside, other times you are stuck in the rain or freezing cold. But you learn to adapt. It’s actually a skill that has served me well.

But there are a lot of benefits to taking public transportation, or even using apps like Lyft or Uber. The biggest benefit for me is that is helps me actually meet people. I am very lucky to have a career doing what I love, which is web and graphic design. However, this also means I am happy to sit with my headphones in and work. I can easily go days without talking to anyone other than my dog. Public transportation helps me actually interact with people. And I have met some really great folks. Plus, there is a lot of diversity on the bus and it’s great to meet people from other neighborhoods nearby that you may never usually visit.

The other thing I love is that it gives me time to just let my mind wander. It’s nice to sometimes stare out the window, or just take a break from all the other things that are in my head. Sometimes it’s fun just to sit and listen to the many conversations happening. Most of the time, there are some pretty amusing ones going on!

I highly suggest if you have never taken public transportation before that you give it a try. It’s always good to see things from a different perspective. Plus, you won’t have to worry about parking, and who wouldn’t like a break from that?

When Family and Business Mix Well Together

I’m fortunate enough to have a great family. I was recently telling my younger sister – who happens to be attending Michigan State University – that even though I’ve been in the business world for about 15 years, I’m constantly meeting new people and learning new things. It’s part of what keeps a successful business culture moving in the right direction.

New Mobile App Developers

As Nashville’s top full-service technology consulting firm, we are proud to recruit the best and brightest in the industry to lead our network infrastructure, custom software development, web design, digital marketing and mobile app development projects.

JJ Rosen, President and CEO, has kept the team focused on the core philosophy of Atiba, “Our mission is to deliver the most customer-centric technology solutions in the marketplace. To effectively execute our mission and connect with our clients we’ve continued to hire the best programmers, engineers, designers and project managers in the business.”

Mobile App Developer PHP C+

Justin Gregory – Software Developer

Justin Gregory, PhD, is a new addition to our software development team.  Since joining Atiba, Justin has developed and deployed the GoVoteTN mobile app on behalf of the Tennessee Secretary of State – a mobile app for the people, by the people. With years of software development experience using C/C++, OOD, Unix, Erlang, Haskell, Labview, Python and more, Justin exemplifies the intelligence and self-motivated nature of Atiba team members. Justin earned a PhD in Interdisciplinary Materials Science from Vanderbilt University and a B.S. in Physics and minor in Computer Science from Lipscomb University.

Mobile App AGILE Project Manager

Mike Presley – Project Manager

Mike Presley, Atiba’s newest Project Manager, is passionate about mobility, apps, interactive design, and improving the overall look and effectiveness of the web.  Mike is dedicated to creating the next generation of web and mobile apps through better user experiences. Mike currently leads projects for  Dollar General, Worship Together, Patient Focus, Hamilton-Ryker and The Pasta Shoppe, to name a few. Mike received a Bachelor of Science from Vanderbilt University.

Mobile App Develpment PHP C+

Bryan Bodkin – Software Developer

Bryan Bodkin is an innovative computer engineer with a unique blend of software programming, project management, and hardware design skills. He recently completed work on www.WorshipTogether.com and Pan Oston projects.  Bryan holds a Masters in Computer Engineering from the University of Tennessee (Knoxville) and a Bachelor of Science Dual Major in Computer Science and Electro Mechanical Engineering Technology from MTSU.

JJ Rosen, Founder and Chairman says, “I am excited for the next decade with our new team members to support the ongoing growth and positioning of Atiba.  We will continue to keep our offerings innovative by hiring team members that are “half geek, half human”, enabling Atiba to demystify technology for clients and help their businesses thrive.”