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Archive for May, 2020

Optimizing eCommerce Sites with Magento Consultants

If the world has learned anything over the past few months, it’s the value of having an effective eCommerce business. Not only are customers more comfortable making online purchases, in many ways, but the online shop also allows customers more freedom and security.

But in order for customers to find, like, and especially buy from your site, it has to have a solid platform and thoughtful design. So let’s talk about how a Magento Consultant at Atiba can help Magento hosted eCommerce sites win customers and optimize their business.

Atiba Magento Consultant

Atiba is a Nashville-based Magento Consultant.

What does a Magento Consultant do?

Let’s start things off with a basic question, what exactly do Magento consultants do?

In short, they are experts who examine an eCommerce website and know how to make it profitable. They often have many years of experience with big-name companies who rely on them.

Just because the big guys love them doesn’t mean they aren’t excited to jump in and help smaller companies thrive. Magento consultants cover a wide range of topics, such as IT and strategy eCommerce experts who take a comprehensive approach to improve large and small eCommerce sites. They understand how and why people shop online and they know how to analyze a site to find opportunities and solutions.  

While there are many aspects Magento consulting examines and considers, the process is fairly straight forward.  

They ask a few basic, but common, questions.  

  • Does the site get enough traffic?
  • Are the people who visit the site making purchases?
  • Does the site have a high customer retention rate? 

Each of these questions can lead to technical and strategic improvements that could benefit the site. Let’s talk about what that process might look like.  

How do They Help Customers?

what-is-magento-consulting

So we posed the questions above, now what can the Magento experts do for customers?

Magento consultants help customers: 

  • Drive traffic 
  • Increase purchases 
  • Improve overall technical and strategical health  

Unfortunately, it’s not enough to have a great product available for purchase. When shopping online, customers navigate an immense sea of options. While the price is important, customers base their purchase decision on many factors.

Effective eCommerce sites do a great job making the shopping experience easy and enjoyable. Those that focus on customer experience are more likely to have a higher customer retention rate.

To become one of those sites customers love and return to is every seller’s dream. Magento hosting is a great platform for building a strong eCommerce site. Using a sound strategy and expert knowledge can go a long way in optimizing an already great platform.

If you really want to kickstart your website into a bustling sales machine, you want to consider having Magento consultants help optimize your site.

Traffic

Without people visiting the site, you have no chance of making a sale.

Pretty simple, right?

So that’s where Magento consultants are going to begin. They look at how people would find your site. By checking SEO (search engine optimization) data, they can suggest both technical and content changes. These changes can boost your visibility in search rankings, your click-through rate, and help lower your bounce rate.  

mangento consulting traffic

For example, if someone is looking for hiking socks they’ll go to a search engine and type “hiking socks.”

Hundreds of eCommerce sites that sell socks will pop up including ads and featured snippets. According to a study by SEO Hacker, the vast majority of people aren’t going to get further than Page 2 when looking for a site to visit.

How do you make sure that your page shows up high enough in those search results? And what if the customer accidentally types in “boot soks”? Would the search engine know to pull your site up?  

Ecommerce sites that don’t optimize SEO are losing their chance to even try to make a sale. BigCommerce.com in its article, Ecommerce SEO Guide: How Online Stores Can Drive Organic Traffic in 2020 Bill Widmer believes that “SEO has the highest ROI of any eCommerce marketing campaign.” With that kind of impact, the value of the improvement is huge. Knowing the right changes to make to your site is a challenging part of improving SEO.

There are tons of factors that go into SEO rankings and Magento experts can help you make thoughtful and effective changes to improve those rankings. From making sure you cover the basics so a “hiking socks” search puts you front and center to ensuring a messy “boot soks” search still brings your site and everything in between.

Making Purchases

Great! The customer has clicked on your site. Now what? Is the purchase process simple? Can customers navigate the site easily? What happens if users abandon their carts during the purchase process?  

magento consulting making purchases

Magento consultants can help with this, by looking at:

  • How people navigate your site 
  • If and when they add things to their cart 
  • Where they abandon the purchase flow 

Magento consulting can help you improve customer sales funnel so that customers who land on your site actually make purchases.  

Maybe during the customer’s quest for hiking socks, one of your pages didn’t load well on a mobile device. Those precious hiking socks were left in an abandoned cart. Do you have a strategy to bring that customer back?

page speed magento consultingMagento can help you see and fix that slow loading page and create a marketing plan to reach out to customers who almost bought your socks.  

Salescycle.com data shows that “cart abandonment data from 2018 puts the global average cart abandonment rate at 79.17% across all sectors”. That’s a lot of opportunities for eCommerce sites to optimize the process and capture more sales.

Finding and fixing those abandoned carts and other sales flow opportunities could mean a major payoff for you and a better experience for your customers. Which leads us to repeat business.

Customer Retention

You’ve come up with a plan of how to reach out to customers who abandoned their carts. The customer came back and ended up buying those hiking socks, fantastic!

As a business owner, will you be happy if a customer buys a pair of socks and then rides off into the sunset? No! You want them to come back and continue buying socks from your store.

As well as some boots, a tent, a fishing pole, and even a ukulele. But they never come back to your site, why?

magento consulting acquisitionYou worked hard for your customers and you don’t want to lose them in a single sale. Remember, acquiring new customers is always more expensive than retaining them. In his article, What is a Repeat Customer and Why are they Profitable? Alex McEachern says “The average eCommerce store devotes more than 80% of their marketing budget to acquisition.”

That’s a huge investment lost when customers don’t return. Magento consulting creates meaningful and customizable marketing that’s paired with effective data analytics. Those tools help you create a purchase experience your customers love and return to again and again.  

Conclusion 

The eCommerce world is dynamic and competitive. While in many ways it’s still new, there are people who have a wealth of knowledge, experience, and success making eCommerce sites robust and profitable. You could spend a fortune tinkering with a site and through trial, error, and likely significant expense, find success.  

A partnership with Magento consulting can remove significant time and guesswork from your approach, giving you the leg-up your site needs to compete online. Working with Magento consultants can help you better understand why and when your site functions most successfully.

There’s a lot that’s unknown in the world but one thing seems for sure, people are spending more money online than ever before. The sooner your site is found, the sooner you’ll see the benefits and the profits Reach out to Atiba today in order to optimize your Magento-hosted eCommerce website.

Zoom Etiquette in the new norm

Zoom Etiquette in the new norm…

A couple of weeks ago the homebound cast of Saturday Night Live pulled off a classic skit that made fun of quarantine life via a Zoom video conference call.  There was the “too close to the camera” lady who was 2 inches away from her webcam.  They had the “forgot to mute in the bathroom” character and the Zoom office jokester who did the already old “you only want to see me from the waist up” quip.

 

Nashville Remote IT

Working remote etiquette…

The funny thing, of course, is that their portrayal of the new norm of video conferencing from our living room couches rings true to life.   For most people, Zoom and similar services are new.  The world has had to adopt a new way of communicating almost overnight.

In normal times, new technologies take a while to catch on.

They usually start with the “early adopters” (aka ‘”gadget geeks”) who, when it comes to tech, want to be first in line.  Often a younger crowd, these are the tech adventurers who bought cell phones when they were the size of bricks and spent big bucks to get the early version of the iPod.

If the early adopters are all-in, next comes what is often termed the “early majority.”  This is where most of us fall—the users who are willing to dip their toe in the water, but only after someone else has jumped in to test the temperature.  They may not have been the first ones to try out Uber or buy a Prius, but they are the ones that will collectively take an innovation from underground to mainstream.

And finally, the “late majority” and the unfortunately named “laggards” get into the mix.  Some are older and others are just set in their ways.  These luddites are the users who resist until it’s futile, the old schoolers who prefer paper maps to GPS and would rather not have to learn yet one more invention.

This “technology lifecycle” that is well known in the startup and marketing worlds is predictable and repetitive.   New tech products usually take years to become mainstream.

But these are not normal times.

In the midst of a global pandemic, we have had to learn and embrace what is for many a new communication platform almost overnight.   Who would have thought just a few weeks ago a Zoom meeting would become the new default for business communications?

With this rushed mass adoption of video conferencing, as the SNL skit portrayed, social norms, best practices and etiquette are works in progress.  Everyone knows that when the phone rings you answer it by saying “Hello” and that emails should never be typed in ALL CAPS.   And (most) people know that it can be awkward to show up to a meeting at the office in your pajamas.  These unwritten rules are less defined for video conferencing.

Nevertheless, as the weeks of never leaving your house continue, ideas are starting to take hold about which behaviors are deemed acceptable and which are frowned upon.

It’s now considered good manners to mute yourself when you’re not talking.  Your background can make you look either professional (like a bookshelf or cabinet) or slovenly (like an unmade bed.)  Dogs barking or babies crying in the background are cute or humanizing, but a pair of teenagers arguing in the frame is distracting. Multitasking during a call is more obvious to viewers than you think.  Drinking coffee is fine, wolfing down a sandwich is not.

The technology around video conferencing is nothing new.  But the speed at which it’s replaced phone calls and in-person meetings has been head-spinning.  Until our collective understanding of the etiquette of video conferencing takes shape, we all need to be patient with one another (and never do a video call from the bathroom).

 JJ Rosen is the founder of Atiba, a Nashville IT consulting and custom software development firm.  Visit Atiba.com or AtibaNetworkServices.com for more info.