What is Custom Programming? How It Can Help Your Business

By JJ Rosen February 2, 2023
what is custom programming

The word ‘custom’ has a certain ring to it. Everyone knows what it means, but if you mention that something is custom-done, then that catches attention.

Custom programming falls under the custom software umbrella. A custom software development company offers custom programming services to meet their clients’ needs.

Many companies find that out-of-the-box software just doesn’t meet their needs. Or, a ready-to-go software such as SharePoint needs to be tweaked or built up with additional features.

But what is custom programming and how can it benefit your business? Let’s dive right in.

Just What is Custom Programming?

Custom programming is when someone writes a computer program for a specific need, service, company, entity, or corporation. The final product can be a custom web application, custom software, or custom program.

You may not have realized it, but you probably use several custom programs every day. This could be by logging into your bank account, using a customer relationship management tool for work purposes, or even signing up online to volunteer at the 5K race in your city.

Custom programming doesn’t always have to be building something from scratch. It could be adding a new feature to an existing program or simply updating its features. The code can be as simple or as complex as is needed.

It can also be used to fill the gap between out-of-the-box software and a business’ needs.

In the end, custom programming can look completely different from one organization to another. That’s why it’s called custom programming after all.

Why Should a Business Invest in Custom Programming Services?

If you’re thinking about custom software, you might not even be sure where to start. Here are some of the top reasons to look into custom programming.

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Easy to Scale

If your business is growing, you need a product that’s going to grow when you do.

Custom software can do just that. While regular out-of-the-box software may have pricing options depending on your company’s growth, they may not fit your ideal timeline and lock you into contracts you can’t get out of.

Design for You

Have you ever looked at a product and said, “Wow, that’d be great if only it had X”?

Well, with custom software, you can have A through Z and even more.

You’re in charge of the look, feel, and appearance of your software. If you decide you want to change or upgrade down the line, you can do that too with plenty of ease.

Easy Training and Low Learning Curve

Since you’re building this with your company in mind, you’ll be able to train your employees as you go. You can get them ready for what’s to come instead of waiting for the final release.

In addition, you can have input from other members of your leadership team to help design the perfect software.

cog wheels showing movement

Top-Level Custom Experience

Customer experience, or personalization, is something all businesses need to have in mind. Giving your customers a top-level, seamless experience. In fact, over 80% of customers are more likely to make a purchase when brands offer a personalized experience.

By developing custom software, you can bring that personal experience your customers want.

Plus, if they’ve been using a different piece of software ahead of time, you can design yours to give them an easy transition.

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Easy Updates

Every piece of software, no matter how sophisticated, will need to be updated.

If you have your own piece of custom software, you’ll have a better idea of when to update your software. You can also push out updates your consumers are asking for quicker.

This means you won’t be waiting on a third-party service to update or patch your software. Speaking of patching…

Improved Security

There have been a number of cyberattacks on bespoke software in the past year, with more likely to come. Custom software has improved security and won’t be the target of such large-scale cyberattacks.

Do You Need a Custom Programming Solution?

custom software decision

How do you know you need custom programming services?

Your Bespoke Software Lacks Features

If you find yourself frustrated by the lack of features from your bespoke software, then it might be time to go the custom software route. Out-of-the-box software is great, but it doesn’t always have what you need.

Your Business is Growing Rapidly

Business growth is great but bespoke software can’t always keep up. You either get bogged down with a license you don’t want or can’t find the ideal pricing option.

You Want More Control

Simply put, custom programming and custom software give you more control over your software and the direction it takes.

Atiba Can is Your Custom Software Partner

For those in search of custom software development by seasoned professionals, your search ends here. Boasting almost three decades of experience, our team has crafted bespoke software solutions for a diverse range of businesses, from startups to established enterprises.

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Should you have any inquiries or require a quote for your project, don’t hesitate to get in touch with us today!


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