When thinking about website design, you may wonder about the copywriting and how it important it is to the success of a website. The following information will help you understand how website design and copywriting work together and what you need to focus on the most.
Website Design and Copywriting for a Successful Website
If you’ve read some of our other articles on the importance of a professional website, you know that web design is not only about a beautiful website. It’s about how a website function as well.
When people visit your website, they want to be impressed first and then accommodated second. A part of that accommodation comes from good design – UI and UX web design – and the other part comes from…copywriting.
Yes, website copywriting goes hand-in-hand with web design. You can’t have one without the other or you would just have images on a web page. That can make it difficult for site visitors to find what they need.
Which One Is Most Important? Website Design or Copywriting
The competition between website design and copywriting can get grueling. Web designers will often say that their design is way more important than copywriting, but copywriters will say that copy is what really turns browsers into buyers?
Unfortunately, there will be no winner in this competition. Web design and copywriting are both winners.
The impact of web design on content marketing and great copy on a well designed website are what make a website stand out from the competition – a business’ competition.
So, now you know that website design and copywriting MUST be partners in a website, so let’s dive into the details of both.
Website Design – Custom or Templated?
The same tug-of-war happens with a custom website vs. template. Some say that custom web design vs template is better while others say a template is good enough.
We vote for custom web design and so do our web design clients when they see the quality of the website our team of web designers deliver.
Content or Copywriting
There’s a bit of confusion between content and copywriting. Content is information-based. It’s what most people read on a blog or article. Copy is influential, which is why it’s used on service pages of a website or landing pages.
The goal of content is to information website visitors. The goal of copy is to convince people that the service or product is worthy of being purchased.
Copy is what is often seen with the overall design of the site. Images are usually used in content.
How Website Design and Copywriting Are Created
Beautiful design is only possible with a highly skilled and experience web designer. During the web design process, the designer will work with the client to identify the vision and goals of the website. The designer will also work with the client to understand business goals, so that the site can function in a way that makes sense for buyers.
During the design process, the web designer and professional copywriter discuss where copy will be placed. This can be a difficult process as it can be hard to relay the message of a business in a way that works with the design of the site.
The good news is that when you have a great web design and copywriting team, you don’t have to worry about it.
Once the design and copywriting are done, it goes off to web development for creation. That’s when all of the planning, adjusting and writing is turned into reality.
The Importance of Content and Copywriting for Search Engines
Search engine optimization is what helps website be visible on search engines. Up to this point, we have been explaining how website design and copywriting go together, but now let’s turn our focus to the copy and how it works with search engines.
For a website to be visible on search engines like Google, Bing, etc. it must have good copywriting that relates to the keyword phrases a target audience uses on search engines. That’s where keyword research comes into play.
Professional copywriters, like the ones at Atiba, know how to do keyword research. They know how to look for keyword phrases that a target audience for a business uses and then they know how to write copy including them.
Copywriters also know about the best word count for a service page, product description and blog, so that they are all viewed as high quality. That’s what helps a website become successful along with good web design.
Social Media Needs Good Website Design and Copywriting
Copy and design aren’t just important to the reputation of a business and search engine visibility. It’s important to social media as well.
Many digital marketing efforts are thwarted on social media because while users go to the website, they don’t convert. Either its an ugly website or the website copywriter just wasn’t good enough. It’s unfortunate when that happens, but it’s not impossible to fix.
If you’ve been struggling with the digital marketing of your website, you may need a website redesign or a new website if it simply doesn’t meet your business’ needs now.
How Atiba Can Help
Atiba has a team of web design and development service providers that can help you either redesign your website, build a new one, or make adjustments to your current one. An assessment of your site by one of our professional web designers is all you need to know what is best to turn your KPIs around.
In addition to our team of professional web designers and developers, we also have a team of copywriters that can help you with copy for every page of your site from the homepage to product and service descriptions.
Throughout our entire design process, you can expect beautiful design elements, the latest in functionality and highly targeted copy to maximize conversions.