Nashville IT Services

Nashville Custom Web Design Services

Web Design

Web Design & Development

From discovery to content strategy and information architecture all the way to graphic design, and into a working web page or application. We’re extremely picky about pixels and our CSS/HTML standards so our clients can be sure that their users will experience websites and applications exactly as intended.

We ensure that functions work on all types of browsers just as they should to the best level available.

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  • – E-Commerce
  • – Content Management
  • – Responsive / Wep App
  • – Branding & User Experience
  • – Wireframes
  • – Copywriting
  • – Front-End Development
  • – HTML5
  • – CSS3
  • – API
  • – WebGL
  • – JavaScript/Coffeescript
  • – CMS/Frameworks (WordPress, Sitefinity, Django)
  • – Asynchronous Infrastructure
Digital Marketing

Digital Marketing (SEO/SEM)

Our digital marketing philosophy is simple: Maximize value for our clients. To us, this a few basic things...

Build a quality lead generation intake work product. This is simply an effective group of landing pages with relevant content, engaging calls to action, and a clear benefit for the user who lands there. This ensures that when we generate traffic for our clients, there is the potential for effective lead generation. This also ensures that we properly set up Google Analytics tracking code and goals and funnels so that our ROI reporting is of maximum value.

Drive traffic. Whether via Google Ads, organic search, or casting a targeted net to a specific group of websites, the plan is to strategically optimize campaigns that funnel traffic directly to the most relevant landing page. Additionally, these landing pages will also be optimized for organic search, which simply means that they will be indexed by all search engines, boosting visibility to your brand.

Improve Referral and Social Traffic. Organic and paid search are just two of the ways we can bring exposure to your website. We can also help you build out an email marketing campaign, build up your backlink profile, and increase your social presence. In this day and age, you need to be everywhere and we can help you with that.

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  • – Search Engine Optimization
  • – Search Engine Marketing
  • – Email Marketing
  • – Social Media Strategy & Management
  • – Traffic & Lead Generation
  • – SEO
  • – SEM
  • – PPC
  • – Google Ads/Webmasters
  • – SERP
  • – Mailchimp
  • -HubSpot
Analytics Tracking

Analytics Tracking & ROI

With effective analytics, we can track and report ROI. Search marketing is about constant refinement. Our group works to find a sweet spot between overall ad spends and your cost per conversion...but we don't stop there. We believe that campaign performance is only part of the equation.

We prefer - when possible - to drill down past basic website performance data and into tracking real KPIs, like downloads, purchases, and even redemptions (where applicable). We do this minimum, on a monthly basis and keep you in the loop with detailed reporting.

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  • – Google Analytics
  • – Google Webmaster Tools
  • – Facebook Insights
  • – Twitter Analytics
  • – Marketo
  • – Adobe Omniture
  • – Bounce Rate
  • – Cost Per Conversion
  • – Redemption Rate
  • – Attribution Modeling
  • – Goals & Funnels
  • – Referral Sources

Brand Identity

Brand identity is why customers choose you instead of the other option. And trust us, they have options.

Companies who understand the value of positive brand identity are clear in their brand promise and hold a human touch in their brand personality. It’s built on what your team already knows and has the strength and flexibility to take you wherever you choose to go.

We help corporations and organizations take on the internet in a meaningful way and easily change how customers experience their brand. We consistently deliver great results to improve customer awareness, sales, and loyalty.

It starts with critically thinking about how your brand is consumed. It’s about experiencing your story, knowing what your customers want, and consistently delivering it across multiple platforms.

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  • – Logo Creation
  • – Animated Presentation Decks
  • – Brand Books
  • – Copywriting
  • – Motion 5
  • – Powerpoint
  • – Videoscribe
  • – Keynote
  • – Adobe Creative Cloud