Atiba, a Nashville custom software development, network services, and digital marketing company, is thrilled to announce the recent hiring of Jay Kelley as Chief Growth Officer.
Atiba has seen tremendous growth over the past year. Technology is playing an ever-growing part in our lives, especially in regards to remote work, virtual learning, and increased cyber threats. The demand for custom software solutions, robust websites, and secure network solutions is rapidly expanding. With this in mind, Atiba chose to bring in Jay Kelley to oversee the newly created sales and marketing teams. Jay will oversee strategic growth opportunities as Atiba looks to expand into additional markets and channels.
“Jay continues to impress me with his creativity and diligence. He is a brilliant problem solver and truly cares about putting client needs first. I know he will bring tremendous value to our internal team, as well as our clients.”
Chief Legal Officer/Chief Strategy Officer
Jay brings a wealth of knowledge in the technology space. As a self-described “repeat entrepreneur,” Jay has spent his career creating innovative solutions. His unique experiences in a variety of fields allow him to truly understand client needs and serve as a bridge between developer and end-user.
Prior to joining Atiba, Jay Kelley served as the CEO and a founding member of Peak Money, the first mobile app that combines goal-based savings with mindfulness tools. Peak began operations in January of 2018 and launched in the App Store in the Fall of 2018.
He is also a Board Director at Spire Labs, a digital innovation company that builds products to support wellbeing. Spire Labs technology includes Spire, an enterprise social wellness platform for employers and health plans, and Rove, which offers simple, automated step tracking and competitions for individuals and organizations. Spire Labs has a small portfolio of other IPs and is a shareholder in Peak Money.
Previously, Jay was a Founding Executive of The Documentary Channel, a national cable and satellite network that grew to more than 25 million homes before it was acquired by Participant Media in 2012. Jay raised the initial capital for the channel and served in a variety of top executive positions during his nine-year tenure with the company. He oversaw marketing and PR, commercial operations, digital and social platforms, advertising sales, strategic partnerships, and branded entertainment. Jay was instrumental in growing the network from idea to profitability, and in developing multi-platform partnerships with a number of Fortune 500 brands including P&G, ExxonMobil, and Red Bull.
Before his involvement with The Documentary Channel, Jay worked in advertising and marketing, developing creative and strategy across all media for brands in the wireless, consumer packaged goods, and energy categories. His clients included Cricket Wireless, Litespeed Bicycles, TVA, Brach’s Candy, Krystal Restaurants, Five Star Ranges, and BullFrog, among others.
Preceding his career in media and entertainment, Jay taught history and creative writing for several years, both at Johns Hopkins University and at international schools in Latin America and the Middle East. Jay has a master’s degree from Johns Hopkins University and a bachelor’s degree from Sewanee. He currently lives in Nashville, Tennessee with his wife and two sons.
Jay will focus on growing the Nashville software development division, as well as the network services offerings. He will be a great addition to the Atiba team. Welcome, Jay!