Social media marketing is just part of the digital marketing umbrella and is a critical part to your online success. A prepared and solid social media plan can lead to increased direct traffic, organic traffic, improved customer engagement, and much more.
It takes the average consumer up to seven brand interactions before they remember your brand. As a startup, you need to build brand recognition early so you can start obtaining some early wins for your new business.
While the Google algorithm is ever-changing and often confusing, it loves entities. With social media pages, you can establish a more clear entity and improve your search engine rankings with content creation and posts.
Social media allows you to interact easier with your customers. Whether it’s a customer service inquiry or a chance to gain feedback, you can more effectively communicate with your clients and potential clients.
If you’re not on social media, many consumers may just skip over you. With updated and strong social profiles, you’re more likely to establish trust amongst existing and potential consumers.