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Search engine optimization is the practice of increasing your law firm’s visibility online. Whether you’re trying to get into the local map pack or landing on the first page, SEO is important for boosting your visibility, increasing website traffic, and more clients.
There are over 100,000 searches of ‘lawyer near me’ every month. How do you make sure you stand out among the crowd? Our SEO experts can help you optimize your site through proven techniques and help your rankings climb. It’s time to boost your visibility.
PPC, or pay-per-click, are online ads that charge you money every time someone clicks on your ad.
If you’re trying to decide between the two, the PPC numbers may shock you. According to a recent study, ‘attorney’ and ‘lawyer’ and the 4th and 6th most expensive keywords respectively averaging $45 between the two! This means that a poorly optimized campaign is wasting both time and money.
PPC often gets quicker results, but often at a cost.
SEO, on the other hand, is a better option for those looking to play the long game. Properly implemented SEO strategies and tactics ensure long-term and sustainable growth for your legal website
Around 70% of all law firms receive new clients through their website. With hundreds of thousands of searches for lawyers and law firms every day, a poorly optimized and low-ranking website means you’re missing out on new clients every day. Through proper SEO, you can boost your rankings and help bring in more leads.
It takes anywhere from five to seven times for people to remember a brand. If your law firm is showing up at the top of the rankings, that means users will see and remember your site.
Less than 1% of Google searches end on the second page. If your law firm website is on the second page or further down, that might mean it’s out of sight and out of mind.