With billions of people using social media daily, can you really take advantage of such an expansive platform? You definitely can! Studies have shown that 50% of lawyers have been able to bring in clients through social media.
There are all types of content you can publish. Case studies, FAQs, blogs, podcasts, and more make great, digestible content for users. Social media is a way to make sure your content is seen and shared by many.
While SEO and social media may seem like distant cousins, both can benefit from one another's efforts. Your content can also get picked up or shared by other outlets, bringing invaluable backlinks or visitors.
Social media allows you to connect with potential clients easier and quicker. Clients can reach out for contact information, questions, and more with just a quick click of a button.
While consumer brands like Wendy’s can have a bit of leeway when it comes to always sound professional, law firms don’t have that kind of flexibility. Keep your look, feel, and communication professional.
Easy-to-read numbers and statistics make it easy for users to see what you’re talking about or trying to advertise. Leverage this with infographics, case studies, and other information posts.
Consumers can easily pick out when a brand isn’t being genuine. By being true to you and your brand, you can establish trust