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PPC Management for Banks

Did you know that there are almost a million searches each month for ‘banks near me’? That means a lot of people are looking to get to a bank for an ATM withdrawal, account creation, or applying for a loan. If you’re not seeing any movements in your organic traffic, you should think about investing in PPC ads.

PPC, or pay-per-click, are search ads that look just like organic results. Through careful planning and execution, we can make sure your bank is getting the most bang for your buck to put your ads at the top. Drive successful conversions and leads to your site and start welcoming new customers.

It's time for your bank to dominate the front page.

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Why Should Banks Use PPC to Reach Potential Customers?

You Want Faster Results

Your bank can and should make use of SEO, but what if you want faster results? SEO can often take months to see positive results. PPC can help you get to the front page faster.

You Want Pinpointed Targeting

PPC allows you to target certain demographics, geographical areas, and more. You can customize your ads to show up during certain times of day, days of the week, and much more.

You Want More Control

Google and other search engines have been known to change page titles and descriptions to show what they want to say. With your ads, you can control what the ads say and where they lead to.

From the blog: Google Ads vs. Facebook Ads: Which One is For You?

For those that have used Google and Facebook (everyone), it's impossible not to have come across ads on both platforms before. Google Ads pop up before your regular search results while Facebook Ads appear every few seconds while you're scrolling through your feed. Many business owners may see both of these types of ads and wonder how they can take advantage of these platforms. After all, there are roughly four million Google searches per minute and nearly three billion Facebook users. That's a lot of potential eyeballs out there that you can get in front of. Both Google Ads and...
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What does PPC mean?

PPC stands for pay-per-click and is a unique type of advertising used by search engines. You only pay for an ad when a user clicks on that ad. You won’t pay anything until your website begins to see clicks.

How much does PPC cost?

PPC costs can vary based on campaign size, demographic targeting, length of the campaign, and the ads you’re making. While the average PPC across all sectors is a little under $3.00, the exact amount will vary greatly.

What is better, SEO or PPC?

While some people may prefer one or the other, we prefer both. It’s best to work on both campaigns so you can dominate the front page through paid spending and organic results.

What are the disadvantages of PPC?

If done incorrectly and hastily, PPC can lead to a big waste of money. That’s why we carefully craft our plans to suit your business and make sure you’re getting the most bang for your buck.

Ready to get started? Reach out to us today!

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