PPC stands for pay-per-click and is a unique type of advertising used by search engines. You only pay for an ad when a user clicks on that ad. You won’t pay anything until your website begins to see clicks.
PPC costs can vary based on campaign size, demographic targeting, length of the campaign, and the ads you’re making. While the average PPC across all sectors is a little under $3.00, the exact amount will vary greatly.
While some people may prefer one or the other, we prefer both. It’s best to work on both campaigns so you can dominate the front page through paid spending and organic results.
If done incorrectly and hastily, PPC can lead to a big waste of money. That’s why we carefully craft our plans to suit your business and make sure you’re getting the most bang for your buck.