Whether you’re a small business owner who is looking to revamp your website or a large corporation that needs a complete redesign, working with a web designer can be a challenge. After all, not everyone speaks the same language. To help you better communicate with your web designer—and get the website you want—we’ve put together this helpful guide.
How to Talk to Your Web Designer
The following tips will help you if you want to know how to talk to your web designer. We have a lot of experience with web designer and client communication and these are the things that we have found to be the most helpful when working with clients.
Define Your Goals
Before you even start talking to web designers, you need to have a clear understanding of what you want your website to achieve. Do you want to increase online sales? Generate leads? Drive traffic to your brick-and-mortar store? Once you know what your goals are, communicating them to your designer will be much easier.
Know Your Audience
Your website should be designed with your target audience in mind. Who are they? What are their interests? What are their pain points? What kind of language do they use? Knowing the answers to these questions will help ensure that your website appeals to the people you’re trying to reach.
Give Specific Feedback
When giving feedback to your web designer, be as specific as possible. This will help them make the changes you want in a timely and efficient manner. For example, instead of saying “I don’t like this,” try “Can we move this element over here and change the color?” The more specific you are, the better.
Provide Useful Resources
To help your web designer understand your vision for the site, it can be helpful to provide examples of websites that you like (or dislike). This could be a competitor’s site, a site from another industry that you admire, or even just a personal favorite. The key is to find websites that have elements that you’d like to see on yours and share them with your designer.
Be Involved in the Process
A good web designer will keep you involved throughout the entire process, from start to finish. That being said, it’s still important that you stay involved and provide input at each stage. This way, you can catch any potential problems early on and avoid costly delays further down the line.