How Often Should You Redesign Your Website

By JJ Rosen October 5, 2022
Website Redesign

If you’re asking the question, “How often should you redesign your website?” We have the answer for you. The Atiba website design and development services team receive this question several times a month, which is why we wanted to tackle it here on our site.

How Often Should You Redesign Your Website?

Most people redesign their website every 1.5 to 2.5 years depending on their business goals. An audit on the current website should be performed to identify if a website redesign is necessary.

How to Know When It’s Time for a Website Redesign

One of the reasons business owners reach out to us is because their website isn’t performing as well as it did 6 or more months ago. The site may not generate as many leads, revenue, or simple doesn’t align with new business goals.

A website redesign can resolve all of the above issues and then some, especially when it comes to enhancing responsiveness for mobile devices, improving search engine optimization, and providing better user experience.

During a website audit, our team of website designers and developers look at not only current functionality of the site on desktop and mobile devices, but also the web design of the existing website to ensure optimal user experience.

The results from the audit indicate whether or not it is a good idea to invest in a website redesign.

What to Expect When Working with a Web Designer and Developer

One of the reasons people wait 2 years to redesign a website is because they they don’t want to go through the process of a complete redesign. The good news is that it’s not as cumbersome as many business owners believe.

During a consultation, people usually describe their vision for their site while the web design and development team note the desired changes for the new website.

The next step is for for the web design and development team to identify how much works needs to be done to bring the existing site to the new website. Time and cost are determined and then presented to potential customers for consideration.

Our company takes pride in it’s high end website design. When our customers choose us for their businesses’ website, they know they are receiving the latest technologically advanced website.

Why Quality Matters for a Website Redesign

There’s a good reason to choose a company that specializes in website design and development. The final product shouldn’t only look good, but it should perform for you according to your business goals.

The following is what you can expect from a website redesign.

  • An impressive homepage that lowers bounce rate and leads to better performance in search results pages.
  • A site structure most preferred by search engines.
  • Better web presence to increase new visitors – web traffic – to your site.
  • A website that makes an impact on your new visitors, so they come back again.
  • A content management system that is user-friendly so you can add blog posts and new products with ease.

How Often Should You Redesign Your Website?

Now, you know the answer to “How often should you redesign your website?” Most people redesign their businesses’ website about every 2 years. However, depending on the initial site and business’ goals, people may need a new site much sooner.

When your business’ website is losing or not gaining web presence, not seeing new website visitors MOM or YOY, and is missing the latest trends in website design and development, it’s time for a new site.

Contact Atiba’s web design and development services team for more information to help you make a decision. We would love to help you take your business to the next level with a beautiful and successful website.

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