Last Updated: March 30, 2026
As part of our ongoing Employee Spotlight Series, this week we sat down with Amy Rochelle, Atiba Team Lead and Lead Developer for Custom Software Services.
How long have you been with Atiba and what is your role?
I’ve been part of the Atiba team for 14 years. I have had many different roles at Atiba, but I am currently Lead Developer and Team Lead on the custom software solutions side of the house.
What is your favorite part about working at Atiba?
I’m a sucker for knowledge and IT consulting gives me the opportunity to be exposed to so much knowledge outside of just software development. I can find out how a boiler works, how stress on certain metals can be measured, or how a warehouse can be organized to make it most efficient.
What motivates you to wake up and go to work?
The interesting challenges I may face and hopefully solve that day.
What’s your proudest accomplishment so far?
I recently earned my 3rd-degree black belt in Taekwondo. It was a big undertaking and I’m grateful I had the opportunity to continue my training.
What led you to get into your work today?
I graduated from college with a BFA in Graphic Design which led me to design websites. The business units started wanting the designs to be more interactive before they signed off for the development team to build out. That required me to utilize Javascript and even a little classic ASP which was my first introduction to coding and I loved it.
Are you a morning or evening person, why?
I am definitely a morning person. I love watching the sunrise and feeling the calmness of a new day starting.
If you could high-five one celebrity, who would it be?
No question it would be Sarah Michelle Gellar. I’m a huge BTVS fan!
