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Digital Ads

Reaching your target audience has never been easier and more cost-effective. Digital advertising has given marketers and business owners the ability to target buyers in a granular way, reaching users based on search history, location, demographic data, and more. Unlike traditional broadcast advertising, digital advertising can generally be turned on or off relatively quickly and reporting happens in almost real-time. All of these factors have driven a surge in digital advertising.  

With nearly 30 years of tech experience, our team has helped businesses of all sizes and stages run successful digital ad campaigns. Unsure where to start? Our team is ready to help you reach your goals in a timely, cost-effective way.  

 

Looking to drive leads and increase conversions? Let's chat.

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Customized Campaigns

We've worked with a number of industries to create digital ads. There is no one-size-fits-all for an ad campaign and we take the time to create a custom campaign for you and your business.

Shared Voice

Digital ads are just one part of your online footprint which is why we make sure that your ads align with your current voice. We'll make sure your ads run alongside your SEO strategies, content marketing, social presence, and more.

Half Geek, Half Human

If you're not a veteran of the digital ads world, we can help break it down for you to understand what we need to focus on and what we need to do. We're geeky enough to complete your project but also know that it needs a human explanation.

Excerpt from our blog post: Google Ads vs. Facebook Ads: Which One is For You?

For those that have used Google and Facebook (everyone), it's impossible not to have come across ads on both platforms before. Google Ads pop up before your regular search results while Facebook Ads appear every few seconds while you're scrolling through your feed. Many business owners may see both of these types of ads and wonder how they can take advantage of these platforms. After all, there are roughly four million Google searches per minute and nearly three billion Facebook users. That's a lot of potential eyeballs out there that you can get in front of. Both Google Ads and...
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Different Types of Digital Ads

Search Ads

Also known as PPC or paid search, these ads appear when someone is using a search engine (typically Google or Bing). The ads appear at the top of search results and are programmed to appear when the user has searched for a specific set of terms. This allows businesses to target prospects interested in relevant terms exactly at the moment they are looking for the information. If done correctly, search advertising can be one of the best tools to help you drive leads.

Display Ads

Display advertising is probably what you think of when you hear the term “digital ad.” Display ads are typically graphic or video ads on websites, apps, or social media. These are widely used and generally not terribly expensive.

Native Ads

Native advertising is a form of advertising that matches the form on which the ads appear. For instance, sponsored articles on news sites that look like the content you would typically find on that site would be an example of native. If done correctly, this form of advertising can create trust and help to build the relationship between the brand and the buyer.

Remarketing

You know when you visit a site and then ads for that site start to follow you around the internet? That’s called remarketing and it’s incredibly effective. Remarketing is one of the easiest ways to reach people who have already shown interest in your company or product.

Social Ads

While posting organically on social media can help you reach your audience, the recent changes in algorithms mean the ideal way to reach your audience is through paid social. Paid social advertising can allow you to promote an event, push a specific product, drive site traffic, increase brand awareness, or just grow your audience.

Looking for your next digital ads partner? Reach out to us today!

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