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Detroit Lions Alumni Association

Interactive Website Development

Wheelhouse Marketing Advisors, a marketing division of Atiba, was engaged to help the National Football League’s Detroit Lions design and build a website for their Alumni Association. The purpose of the website was twofold. First, the Lions wanted to give their fans an opportunity to study the club’s rich history and see what former players like Barry Sanders, Herman Moore and Chris Spielman were doing after retiring from the league. The site includes feature stories, player spotlights and photo galleries from the 1920s all the way through the 2000s. Second, the Lions wanted to give those former players to chance to connect with each other and find valuable alumni information through a secure directory. The Lions are one of the NFL’s leaders in player outreach and the Detroit Lions Alumni Association website is one of their most effective outreach tools.