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Atiba Business Advisors


Integrity, Experience, Results

Atiba launched Atiba Business Advisors in 2016 to help small and medium-sized businesses (up to 100 employees) with strategic and operational finance, including:

  • Fractional CFO services
  • Business strategy consulting
  • Large or fixed asset purchase/disposition analysis, including real estate
  • Financial planning & analysis (e.g. customer or SaaS analytics)
  • Valuation & cap table analysis
  • Budgeting & forecasting
  • Accounting advisory services & bookkeeping
  • Managing invoicing, accounts receivables and payables
  • Back-end business consulting (e.g. insurance, audit, employee benefits)

Atiba Business Advisors is led by Viraj Parikh, a strategy and finance consultant with more than 20 years of multidisciplinary experience as a Chief Financial Officer (CFO), Director of Financial Planning & Analysis (FP&A), Investment Manager and Analyst, Big 6 accountant and Board Director. Viraj’s operating and investment sector experiences include:

  • Technology/Software/SaaS (consumer & enterprise)
  • Industrial, Steel, Autos & Auto Parts
  • Retail & Consumer Staples
  • Non-Profit Education

Viraj received his M.B.A. from Columbia Business School, with a concentration in Finance & Security Analysis, and graduated from U.C. Berkeley with a bachelor’s degree in Political Economics. More recently he graduated from the Nashville Software School, with an emphasis in JavaScript and Ruby-on-Rails, and the Dale Carnegie Training Center on Effective Communication & Human Relations.

For more information on how Atiba Business Advisors can help your business please call Viraj Parikh at (615) 669-8245, or e-mail him at