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Archive for March, 2014

Building Loyal Sports Fans

Using mobile device technologies is “the” new performance-enhancing strategy in the sports world.  Many are finding that it’s a great way to drive fan loyalty.  See how the sports industry embraces the latest technology trends while maintaining a sense of old-school tradition. Check out Atiba’s own JJ Rosen’s latest insights in the Tennessean.

Whitney Blessington is a member of the Atiba family, focusing on Marketing. She specializes in translating geek technology into human terminology.   In addition to leading the Atiba Marketing efforts, Whitney helps clients and partners accomplish their goals using digital marketing communications.