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Archive for May, 2012

Paid Social Media Campaigns: The Rest Of The Story

Let’s take a real look at whether or not Twitter promoted ad campaigns can help your business.

In a tribute to Paul Harvey, I wanted to take a look at something that has probably been popping out at many social media users these days – paid / targeted social media ad campaigns. You know, the ones you see when you log into Twitter on the traditional web-based app and you think – “hmmmm, I know I’m not really following @walgreens or @mcdonalds, but they seem to be showing up in my list of recent posts as a follower…with one slight difference. The word “promoted” with an arrow icon shows up.