To selfie or not to selfie? Question sparks spirited family debate
Check out Atiba founder JJ Rosen’s latest column for The Tennessean:
“Leveraging a trend, the inventor of the selfie stick saw an opportunity in the convergence of smart-phones and social media to make millions of dollars with a relatively simple idea. This concept of “trend-based businesses” depends on identifying a need around a social fad and then finding a way to heavily market it — fast.”
Rosen’s column appears twice a month. You can view an archive here.
Based in Nashville, Tennessee, Atiba serves as a one-stop shop for strategic web design, web development, CIO consulting services and business intelligence, custom software development, mobile app development, IT support, network services and security. Atiba’s service divisions include Atiba Network, Atiba Software and Wheelhouse Marketing.