Brand Alignment & Identity Project
Vignette is a Brentwood, TN boutique brand producing furnishing, apparel and gifts with a rustic, natural, antique and vintage items. The items, quite simply, tell a story.
Our team performed a Discovery and Digital Brand Audit of Vignette’s Website, Social Media Accounts and Google Analytics with a Client-specific competitor analysis and applicable case studies. We examined the collection of data from the discovery process in order to identify opportunities based on Vignette’s goals and were able to translate our research into a valuable brand book, and new logo for our client.